|
|
|
Employer
Information
A Full Spectrum of Solid Reasons to Participate
What?
Why?
Benefits
Testimonials
Advertising
and Promotion
Which
Companies Participate?
When and Where?
Fall
2004
How?
Since
1991, Spanish Marketing has provided professional marketing and recruiting
services for companies and organizations interested in reaching the
fast-growing minority markets, both Hispanic and non-Hispanic. At least
six times a year, at rotating locations throughout central and eastern
Massachusetts and the Metro West Region, Spanish Marketing holds Diversity
Career Fairs.
Why? Bigger and better every year!
|
|
The Benefits to
Employers:
|
|
Face-to-face
interviews -- the most effective and efficient recruiting method.
|
|
|
Compress
the hiring process -- interview many candidates in a short period of
time.
|
|
|
Our
proven multi-media advertising campaigns bring a large number of
well-qualified diverse professionals and others seeking jobs at all
levels.
|
|
|
Find
lots of qualified minority candidates in one place.
|
|
|
You
save time and $$$ because of the increased hire ratio over conventional
methods.
|
|
|
A
free Career Fair Program Book lists all participating companies
with contact names and numbers and the types of jobs available. It
continues working for you long after the day of the fair.
|
|
|
You
will have password-protected access via our Web site to the Diversity
Career Fair Resume Bank, a collection of all the resumes from
the most recent Diversity Career Fairs -- a great way to search for
potential employees you may miss at the fair.
|
To Top
|
|
|
A Sampling of Testimonials:
|
|
American
Express Financial: "Well organized; had 85 qualified applicants"
|
|
|
Ames: "Very cost
effective"
|
|
|
Bell
Atlantic:
"Excellent Results"
|
|
|
Commerce
Bank: "Outstanding
opportunity for local business to meet and speak with a large number of
job seekers."
|
|
|
Commerce
Insurance Co:
"Very Good, Very Big Response, will participate again."
|
|
|
Fidelity
Investments:
"Well organized -- helpful -- good contacts."
|
|
|
FleetBoston:
"Very
well done -- thought the candidates were very qualified and well
prepared. Job fair very useful for company -- would definitely come
again."
|
|
|
Genzyme
Transgenics: "Great
variety of candidates!"
|
|
|
Home
Depot: "Excellent
response from all levels -- management and store level -- over 50
applicants. I would like to be part of future job fairs."
|
|
|
IKON
Office Solutions: "Had a great day -- lots of quality people! 60+
qualfied applicants."
|
|
|
Job
Link: "We
were overwhelmed with applicants."
|
|
|
John
Leonard Personnel: "Great!"
|
|
|
The
Key Program:
"Well organized and well publicized event."
|
|
|
Nextel: "Good participation,
interviewed quite a few qualified candidates."
|
|
|
Office
Specialists:
"Invigorating! Terrific candidates all day long."
|
|
|
Protocol:
"Excellent
-- and very useful."
|
|
|
Radio
Shack: "Excellent
planning and organization. Fair very useful -- 30 qualified applicants.
Would participate again."
|
|
|
Rockport
Company:
"AWESOME!"
|
|
|
Selectemps: "Very good turnout --
well planned"
|
|
|
Spectrum
Health Services:
"Very helpful in recruiting all types of people."
|
|
|
Suburban
Staffing:
"Very impressed with the caliber of attendees, and the
quantity."
|
|
|
Toys-R-Us: "Excellent turnout --
We were very pleased."
|
|
|
Verizon:
"Over
100 qualified applicants. Would recruit as many as can pass our test. Job
Fair very useful and would participate again."
|
To Top
|
|
|
Advertising and
Promotion:
|
Since
the success of a Diversity Career Fair hinges on getting the right mix of
job seekers, we pay careful attention to the recruitment needs of
participating companies. We target appropriate applicant pools with
specialized advertising and promotion. Our marketing expertise enables us
to reach all the minority communities.
|
|
|
Newspapers: Four weeks prior to the
Diversity Career Fair, ads are placed in the classified and business
sections of major newspapers serving the area of the job fair. We place
ads in every key ethnic paper that serves the area.
|
|
|
Direct
Mail: Promotional
material will be sent to professional minority prospects who attended
recent Job Fairs in the target areas and to our exclusive mailing list of
over 5000 minority households with income greater than $50,000. A
special mailing will be sent to selected candidates to come to the
Marlboro high tech fair.
|
|
|
Radio: Thirty days before the Fair,
we start the radio campaign. Ten days prior to the fair, we place 60
second radio commercials during drive time and on weekends. Ads on both
AM and FM stations serving the Job Fair area will target the 25 to 54
year old professional and stress the importance of attending the event.
|
|
|
Television: Two weeks before the fair,
we will have ads on the local news. We will also promote the Diversity
Career Fairs on Spanish Television reaching the whole state.
|
|
|
Flyers
and posters:
Over 5,000 flyers will be distributed through area Career Centers, and
throughout targeted areas with special emphasis on community
organizations, colleges, churches, clinics, and food stores.
|
|
|
Networking: With more than ten years of
involvement with the minority community, local and statewide, we know the
key community leaders and organizations and will work with them to get
the word out through the all important "word of mouth network."
|
|
|
Internet: Your company's name will be
included in the list of Diversity Career Fair employers on our Web site.
One month prior to the event we will have banners and sites listing
participating companies on key employment Web sites.
|
|
To Top
|
Fall 2004 Fairs
|
|
Tuesday
October
12, 2004
|
1
P.M.
to 6 P.M.
|
Centrum Center
50 Foster Street
Worcester, MA 01608
Tel: 508-755-6800
|
How!
|
Several Options; Mix
and Match
|
|
Sponsorships: Ensure that your
organization's name is prominently affiliated with this excellent service
and gets extensive positive visibility in the minority
communities. Call the number below, or send an e-mail to
Sponsors@SpanishMarketing.com.
|
|
|
Booths: Include an 8-foot high
backwall and 3 foot high side drape, one 6 foot skirted table, two
folding chairs, one 7 inch by 44 inch ID sign and one electric plug. The
booths will be installed when you arrive and dismantled after your
departure. See Exhibitors Info for more
details and booth package options.
|
|
|
Tables: One table with a table cloth
and two chairs. No electricity. See Exhibitors
Info for more details and table package options.
|
|
|
Booth
and Table assignments: Booths and tables are assigned on a first come, first reserved basis
upon our receipt of your application and payment. Register
Now!
|
To Top
|
Last Updated: September, 2004
|
